А тут смотрю — на RT несколько дней назад документалка вышла про эту семью.
«Совпадение? Не думаю».
Кстати, две цитаты из введения онлайновской книжки про типографику. Автор рассказывает, как вывесил книжку в сеть и откуда больше было всего переходов:
top sources of visitors in year two
1) Hacker News. I can’t say I understand the purpose of this site, founded by venture capitalist Paul Graham. I have two guesses. One is that it’s like Reddit for programmers, but they can claim that using it is work, not goofing off. My other guess, since it has no ads, is that it acts as Mr. Graham’s panopticon into his community of interest, as Cerebro does for Prof. Xavier. Anyhow, whatever bored programmers are spending their money on, it’s definitely not me.
5) Reddit. Ugh. Reddit’s business plan is apparently to monetize as much vile toxic waste—racism, sexism, anti-Semitism, stolen celebrity nudes—as it can get away with. True, that material has always been available on the Internet. But it wasn’t until recently that it was fueled by millions in venture capital. What an accomplishment. Fittingly, many of my Reddit visitors arrive from a page titled “Where do you go once Reddit has bored you?” Glad to help.
"can't understand the purpose of this site", "like Reddit for programmers", "has no ads"
"Reddit’s business plan is to monetize vile toxic waste"
Такая прелесть :-)