Andrey (azangru) wrote,
Andrey
azangru

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When Apple dropped the MacBook Air to $999 in 2010 to match the price point of the MacBook, they gave users a clear choice: the thin, light, and un-upgradeable MacBook Air or the heavier, longer lasting, more rugged, and more powerful MacBook. Same price, two very different products. At the time, I wasn’t very happy with the non-upgradeable RAM on the MacBook Air, but I respected that Apple had given their users a choice. It was up to us: Did we want a machine that would be stuck with 2GB of RAM forever? Would we support laptops that required replacement every year or two as applications required more memory and batteries atrophied?

Consumers overwhelmingly voted yes, and the Air grew to take 40 percent of Apple’s notebook sales by the end of 2010.

The success of the non-upgradeable Air empowered Apple to release the even-less-serviceable iPad two years later: The battery was glued into the case. And again, we voted with our wallets and purchased the device despite its built-in death clock. In the next iteration of the iPad, the glass was fused to the frame.

Once again, with another product announcement
[это уже про макбуки с ретиной], Apple has presented the market with a choice. They have two professional laptops: one that is serviceable and upgradeable, and one that is not. They’re not exactly equivalent products — one is less expensive and supports expandable storage, and the other has a cutting-edge display, fixed storage capacity, and a premium price tag — but they don’t have the same name just to cause confusion. Rather, Apple is asking users to define the future of the MacBook Pro.

Грустная история. Особенно если учесть, как остальные обезьянничают с Эпла.

(статья целиком)
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