January 27th, 2020

(no subject)

A piece published in The Times in early December, paywalled, then re-published in The Australian, without paywall:

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Gen Z daters would rather march than match

When dating app Tinder first emerged in 2012, a key way to woo a potential match was to show a thirst for adventure and exotic holidays.

For today’s daters, however, caring about the environment is far sexier than your latest holiday snaps.

A report by Tinder looking back at trends from its users in the past year has revealed that Generation Z, those aged 18 to 24, prefer their dates to have a passion for climate change over knowing the best beach in Thailand.

The dating app says Gen Z users are much likelier to mention a cause or mission they were passionate about on their profile than older generations. In contrast, millennials, those born between 1982 and 1995, are three times as likely to talk about travel than causes on their profiles.

“Millennials connect over ­adventure while Gen Z bonds over changing the world,” Tinder says, adding younger users “want a partner, not just to match with but to march with too”.

Climate change and the environment topped the list for 18 to 24-year-olds around the world, along with social justice and gun control.

Tinder adds that younger users’ concerns about the environment had led Greta Thunberg, the 16-year-old Swedish climate activist who refuses to fly because of the greenhouse gas emissions, to become one of Tinder’s trending political figures this year.

In the US, the Green New Deal also was one of the most popular topics to discuss on Tinder, as was its main sponsor, Democratic congresswoman Alexandria Ocasio-Cortez.

The difference between millennials and Gen Z already has been noted on Instagram, where younger users reportedly are sick of glossy, overly curated photos and prefer authentic-looking shots.

Whereas millennials grew up with Instagram influencers showing beautifully colour-corrected shots of avocado toast and walks on the beach, Gen Z users prefer grainy and candid pictures of everyday activities.

Huji Cam, an app that makes images look as if they were taken with a disposable camera like “the year 1998”, has been downloaded more than 16 million times.

The report from Tinder also reveals that Gen Z users’ disappointment at the world around them was best embodied in the rise of the “facepalm” emoji, which was used 41 per cent more than last year.

“Apparently, if there’s one thing younger generations bond over today, it’s a shared sense of ­facepalming at what’s happening in the world,” Tinder says.

The Times

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This, I believe is the primary source it used.