Andrey (azangru) wrote,

Scripted talks, on the other hand, are grating. I remembered this moment from yesterday's presentation of iPhone12; and now that I'm rewatching this moment, the initial impression is no longer that strong, but still, she does sound fake when she says how she ("we") cannot wait to play League of Legends on iPhone12.

Moments like this are sprinkled throughout the talk — the script is written in trademark Apple superlative (although this time they may have gone easier on awesome, amazing, or outstanding), but the heartfelt emotion isn't there.

P.S.: I remember watching a clip of Apple's self-congratulatory adjectives from one keynote. Not this one, but close:


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