Andrey (azangru) wrote,
Andrey
azangru



This video is a prime example of the cultural dynamic that I struggle to quite put my finger on, but deeply resent. It combines:
- appeal to celebrities for authority (*)
- appeal to base instincts to grab attention ("we have an important message, so we got naked", gosh!)
- while carefully balancing to maintain family friendliness
- call to action, urgent and imitative, monkey see monkey do, appealing to emotions rather than to intellect
- shooting for virality (oh, SMM people, you are my... nemeses? nemesides?)


*) Sometimes, it can be done beautifully. I really love these safety instructions videos made by British Airways. Not sure I quite understand why I find them absolutely brilliant while the one above, repugnant:



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  • (no subject)

    Today I learned that the word maidan exists in English, and that it is of Arabic origin. I've never heard it other than in the Ukranian context of…

  • (no subject)

    A short report by Leonid Rogozov about how he operated on himself to remove his own appendix in Antarctica. Published in English in the Soviet…

  • (no subject)

    Great opening paragraphs by Chris. The first one captures what I've been feeling about the subject, but haven't found the words to express it so…