Andrey (azangru) wrote,
Andrey
azangru



This video is a prime example of the cultural dynamic that I struggle to quite put my finger on, but deeply resent. It combines:
- appeal to celebrities for authority (*)
- appeal to base instincts to grab attention ("we have an important message, so we got naked", gosh!)
- while carefully balancing to maintain family friendliness
- call to action, urgent and imitative, monkey see monkey do, appealing to emotions rather than to intellect
- shooting for virality (oh, SMM people, you are my... nemeses? nemesides?)


*) Sometimes, it can be done beautifully. I really love these safety instructions videos made by British Airways. Not sure I quite understand why I find them absolutely brilliant while the one above, repugnant:



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  • (no subject)

    A good episode of the Rebel Wisdom podcast where they invited Yuri Deigin to present an argument against Bret's ideas on vaccines and ivermectin.…

  • (no subject)

    Another interesting example of a gap in sense-making. "How do you test that this is the delta variant," asks a journalist the deputy White House…

  • (no subject)

    Two clips left a particularly deep impression on me over the last couple of days. One is Pelosi's reply to a journalist: Not the first of her…