Andrey (azangru) wrote,
Andrey
azangru



This video is a prime example of the cultural dynamic that I struggle to quite put my finger on, but deeply resent. It combines:
- appeal to celebrities for authority (*)
- appeal to base instincts to grab attention ("we have an important message, so we got naked", gosh!)
- while carefully balancing to maintain family friendliness
- call to action, urgent and imitative, monkey see monkey do, appealing to emotions rather than to intellect
- shooting for virality (oh, SMM people, you are my... nemeses? nemesides?)


*) Sometimes, it can be done beautifully. I really love these safety instructions videos made by British Airways. Not sure I quite understand why I find them absolutely brilliant while the one above, repugnant:



Subscribe

  • (no subject)

    Results of a survey. No idea who those guys are or how reliable their data, but I've been wondering for a while now what people mean when they say…

  • (no subject)

    I'm listening to The Ickabog, by J.K. Rowling and read, with much gusto, by Stephen Fry. What started like a nice children's tale not dissimilar from…

  • (no subject)

    From today's questions to the Prime Minister: Mr Speaker, today, millions of Uyghur people in China live in fear under a cruel regime. The BBC,…

  • Post a new comment

    Error

    default userpic
    When you submit the form an invisible reCAPTCHA check will be performed.
    You must follow the Privacy Policy and Google Terms of use.
  • 10 comments

  • (no subject)

    Results of a survey. No idea who those guys are or how reliable their data, but I've been wondering for a while now what people mean when they say…

  • (no subject)

    I'm listening to The Ickabog, by J.K. Rowling and read, with much gusto, by Stephen Fry. What started like a nice children's tale not dissimilar from…

  • (no subject)

    From today's questions to the Prime Minister: Mr Speaker, today, millions of Uyghur people in China live in fear under a cruel regime. The BBC,…