Andrey (azangru) wrote,
Andrey
azangru

"Netflix stops charging customers who never watch", quotes Hacker News the BBC headline. Which means that Netflix has grown to the point where it can be benevolent and can afford such gestures of decency and kindness. A company I previously worked at regarded subscribers who never did relevant stuff, but still kept their subscriptions, as the dearest asset they have got, and liberally offered trial subscriptions in the hope that customers will forget to cancel them by the time the trial period expires, and be charged for the next period — a practice that resulted in a lot of angry customers. Which is, of course, common. I’ve heard that gyms rely on selling memberships to people a sizable portion of whom will then skip their sessions.
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