Andrey (azangru) wrote,
Andrey
azangru

Someone must have spent a heck of a lot of time putting together this hilarious video out of a bunch of ads showing how they all are mindnumbingly identical:



As the youtuber himself describes:

Corporate Covid-19 response videos are eerily similar. *Cue somber piano music*

When a company or brand releases a Coronavirus Response ad, they might tell you that we're living in "uncertain times", but that "we're here for you". They may say their top priority is "people" and "families" by bringing their services to the "comfort and safety of your home". And don't forget: "we're all in this together!"

What's the deal? In reality, many companies have found themselves short on cash, almost overnight. They needed to get a message out - and quick. They asked their teams to throw something together. Since they can't film a new ad because of social distancing, they compiled old stock b-roll footage and found the most inoffensive royalty-free piano track they could find. This, combined with a decade of marketing trends dictated by focus groups and design-by-committee, released a tsunami of derivative, cliche ads all within a week of one another.
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  • (no subject)

    Also, Google's documentation style guide. With the latest trends about the correct language, obvi. This one via HN.

  • (no subject)

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    On the ideology in the industry: A guest on a podcast: There was a thread on Twitter the other day, with Adam Rackis, and he had made a comment…

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