Saw this retweeted. There’s this lady who wants to get hired, so she sends video pitches to companies (and then references those videos in her tweets). I’ve never seen such an approach before; so, intrigued, I took a glance at one or two of her videos. Turns out it’s just her reading out loud a traditional cover letter that she breaks into several slides. Perhaps unaware that written language works differently than spoken language, she uses long and occasionally complex sentences, over syntax of which she stumbles while reading. The language is full of meaningless marketese. The overall impression is embarrassingly boring, and the text is extremely forgettable. I would be surprised if this format works better than regular cover letters (which, of course, may not work at all).