Once again I am bewildered by how differently I gauge the significance of particular news compared to the minuscule portion of the social media that I observe. My reaction to the news about the dead and then undead journalist was "hum", both times; theirs is "OMG". The response to the news of the undead is even worse: as if in a flash mob, people are posting interjections (of surprise, unbelief, etc.), and their readers are joining in and keeping up the conversation without any doubt what the interjection is referring to, as though today there is only one cause for astonishment. All this feels a bit surreal; as if something monumental has occurred, which I entirely missed.